For Her: A Collection with Meaning this BCAM
October is Breast Cancer Awareness Month… a time when pink ribbons, campaigns, and events shine a spotlight on a disease that has touched far too many of us. But beyond the statistics and symbols, there are faces and stories that matter most. That’s where the For Her Collection was born.
The Heart of For Her
“For Her” is more than just a phrase. It’s a dedication.
It’s for her: the woman you love, the friend you miss, the sister who inspires you, the mother who carried you, the daughter you’re protecting, or even for yourself. And it’s for the women who will walk this road in the future. Every stitch, every design, every piece carries that meaning.
When you wear For Her, you’re not just wearing apparel. You’re carrying a story, a connection, and a commitment.
Why We Created It
This collection was created to honor the women who fight, remember those we’ve lost, and support the ones yet to come. A portion of every purchase: 10% of proceeds goes to METAvivor, an organization funding research where it matters most: metastatic breast cancer.
That means your choice to wear a For Her hat or tee is more than personal, it’s impactful.
The Collection
The For Her Hat is simple, bold, and versatile. It pairs with jeans, leggings, or even your race-day gear if you’re running for awareness. More than fashion, it’s a visible way to say: this matters to me.
Other pieces in the collection carry the same message with minimal, wearable, and powerful. They’re designed so you can represent your “her” in everyday life, whether you’re walking into the gym, going for coffee, or attending an awareness event.
How to Wear It, How to Share It
One of the most beautiful parts of this collection is how deeply personal it can be. Wear it for yourself. Gift it to a friend. Wear it to honor someone you’ve lost.
And when you share it, whether on social media, at a walk, or just in everyday conversation, you create a ripple effect. Each story sparks another.
For Her. For Us. Together.
This Breast Cancer Awareness Month, let’s make sure “awareness” means more than pink ribbons. Let’s make it about action, honor, and impact.
Who do you wear it for?
